Case studies · Real Estate · Listing Marketing
Listings went to market the day they were approved, instead of 3.2 days later
Agents entered a listing's facts and photos once. Drafts for every channel came back in the brokerage's voice, and nothing went out until the listing agent signed off.
Real EstateClient
An independent residential brokerage with 18 agents and a four-person administration and marketing team.
By the numbers
What changed
1 day
Average time to launch a listing, down from 3.2 days
75%
Less admin time per listing: six hours became 90 minutes
+31%
First-week inquiries, across 12 comparable launches
Time to launch a listing
Same day- Before3.2 days
- After1 day
Aurenia engagement record, average per listing
Admin time per listing
75% less- Before6 hours
- After90 minutes
Aurenia engagement record, per listing
First-week inquiries, indexed
+31%- Earlier launches100
- With the workflow131
Aurenia engagement record, 12 comparable launches
The challenge
Every listing went through the same four people. They collected the property details, sorted the photos, wrote separate copy for each channel and then chased the agent for approval, all over email, shared documents and chat. A listing could be complete and still sit for days before any marketing went live.
What we built
One intake form. The agent entered the approved property facts and picked the photos once. From that, the system drafted the listing description, the social posts, the email and the replies for early inquiries, all written to sound like the brokerage.
Where a person stayed in charge
- Property facts were locked before any copy was written, so the drafts could not drift from them.
- The listing agent approved every claim and every photo.
- Each channel had its own length and tone rules.
- Everything approved went into one launch folder.
How it ran
- 1
Intake
The agent enters approved facts, photos and a launch date.
- 2
Draft
Copy for each channel, in the brokerage's voice.
- 3
Review
The listing agent checks every claim and asset.
A person signs off here
- 4
Release
One folder with everything approved, ready to go.
The result
Marketing went out the day a listing was approved. Agents got to early inquiries sooner, and the marketing team stopped rewriting the same listing for every channel and spent that time on quality checks and bigger campaigns.
1 day
Average time to launch a listing, down from 3.2 days
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