01
Your tier on a five-stage curve
Reactive, Aware, Operating, Optimizing, or Transformed. With a one-line summary of what that actually means for a business at your stage in your industry.
Free 5-minute check · tailored to your industry
See where your business actually sits on the digital maturity curve.
Fifteen honest questions, six axes, five minutes. You get back your tier, your percentile against comparable organizations, and the three blind spots costing you the most. Free.
Start the Pulse Check5 minutes · 15 questions · no card, no sales call required
HospitalityProfessional ServicesRetailConstructionManufacturingHealthcareNon-profit
What you get
A real report, not a generic score.
02
Your percentile vs. peers
How you compare to roughly 150 organizations of similar size and industry. Broken out per axis as well as overall, so you can see where you’re actually ahead and where you’re behind.
03
Three blind spots, with a next step
The three places your maturity is leaking the most value, in plain language, with a concrete first action you could take this quarter without hiring anyone.
What your report looks like
A real, anonymized Pulse Check report.
Five minutes of honest answers, one tailored report. Your tier, your percentile against comparable organizations, and the three blind spots costing you the most.
Sample Report
HOME · HOSPITALITY
Aurenia Pulse Check
Overall maturity score
1.5 / 5.0
Tier 1 of 5
Reactive
“Running on instinct when the data is right there.”
With an overall score of 1.5 out of 5.0, this hospitality business sits at Level 1 (Reactive), which is more common than most owners admit in a five-person operation where everyone is focused on keeping things running day to day. At this stage, technology decisions tend to happen in response to problems rather than ahead of them, and that pattern has a cost that compounds quietly.
Your six-axis profile
Cohort n ≈ 150
- Strategy & Leadership1.00th pct
- Data & Analytics2.079th pct
- Technology & Infrastructure1.50th pct
- People & Culture1.00th pct
- Process & Operations1.30th pct
- Customer & Governance2.014th pct
Three blind spots holding you back
Where your maturity is leaking value.
No strategy means every tech decision is a crisis
A score of 1.0 in Strategy and Leadership tells us technology investment is reactive by design. The POS gets replaced when it dies, the booking system gets reconsidered when a guest complains, and there is no plan connecting any of it.
Your team is not set up to change
People and Culture scored 1.0. In a five-person hospitality business, one resistant staff member can quietly kill a new system before it gets a fair chance. Pick one person, give them a name for the role, and let them lead the next tool rollout.
No security review is a real liability in hospitality
Your last formal cybersecurity review scored a 1, meaning it either has not happened or was long enough ago that it does not count. A basic review from a local IT provider takes less than a day and costs far less than the alternative.
Yours could land in your inbox in five minutes.
Tailored to your industry, your size, and the specific things you said are working and not working.
The six axes
What we measure, in plain language.
The six axes were built from years of running diagnostics for organizations that don’t have a 50-person IT team, refined against the cohort of businesses we’ve already worked with.
Strategy & Leadership
Whether technology decisions are reactive or planned, and whether leadership treats digital as a line item or a lever.
Data & Analytics
How well you actually use the data you already collect, and how confidently you can answer simple questions about your business.
Technology & Infrastructure
The state of the systems you run on, the integrations between them, and how exposed you are when one of them breaks.
People & Culture
Your team’s comfort with new tools, who owns change, and whether new systems get adopted or quietly worked around.
Process & Operations
How much of your day-to-day is documented, repeatable, and automatable, versus living in someone’s head.
Customer & Governance
How you handle customer data, privacy, and security, and whether you would pass a basic audit if asked tomorrow.
Best fit
This is for you if
- You run an organization between roughly 5 and 500 people.
- You’re an owner, operator, or leader, not a CIO with a 50-person team.
- You suspect you’re leaving value on the table but can’t name where.
- You want a real second opinion, not a sales pitch.
Probably not for you
Skip it if
- You’re a digital-native software company. The questions will feel basic.
- You already have a current, written digital strategy and a CTO running it.
- You’re looking for procurement-grade scoring. This is a directional check, not an audit.
How it works
An honest note on the method.
The Pulse Check asks 15 questions across six axes. You answer on a 1 to 5 scale, with a couple of short context fields (industry, rough size). That’s it.
Once you submit, an AI assistant generates the narrative, weighted against a cohort of comparable organizations and grounded in the patterns we’ve seen running real diagnostics. It’s reviewed against the same six-axis rubric every time. The cohort updates as more businesses complete it, so the percentile you see is real, not made up.
It’s a directional read, not a procurement-grade audit. If you want the long-form version, that’s the Diagnostic Mirror, which produces a 70+ page report with primary research, custom benchmarks, and a roadmap. The Pulse Check will tell you whether the long-form version is worth your time.
Common questions
The fine print, in plain English.
Is it really free?
Yes. No payment, no card on file, nothing trial-based. The Pulse Check is a free 5-minute self-serve report. We pay for the AI analysis behind it because the insight you get usually opens up a useful conversation, and some of those conversations turn into engagements.
Why are you giving this away?
Two reasons. First, the easiest way for you to know whether we’re worth talking to is to see real, tailored thinking applied to your business. Second, every completed Pulse Check helps us benchmark our cohort, which makes the next report sharper for the next person who takes it.
How long does it take?
About five minutes. Fifteen questions across six axes. Most people finish on a coffee break. The report appears on screen as soon as you submit, and a copy lands in your inbox.
Will you spam me afterwards?
No. We send the report and a short follow-up offering a 30-minute walk-through if you want it. If you don’t book, we don’t chase. We hate the alternative as much as you do.
What do you do with my answers?
Two things. First, we generate your tailored report with them. Second, we use the anonymized, aggregated data to benchmark cohorts (so we can tell a Halifax retailer how they stack against other Halifax retailers). We never sell or share individual responses, and you can ask us to delete yours at any time.
Who is this for?
Owners, operators, and leaders of organizations between roughly 5 and 500 people who suspect they could be getting more out of their technology and aren’t sure where to start. It works best for businesses outside of pure tech (hospitality, retail, professional services, construction, manufacturing, healthcare, non-profits). If you’re already a digital-native software company, you’ll find the questions feel basic.
What happens after I take it?
Your report shows up on screen with your tier, percentile, six-axis scores, and three blind spots. We email you a copy. At the bottom, you’ll see an option to book a free 30-minute walk-through with us, where we go through your results together and tell you honestly which gaps are worth working on first. That’s optional. The report is yours either way.
Five minutes. A real report. Free.
The hardest part is starting. The questions are honest, the report is yours, and you can decide what to do with it after.